Were you also trying to find the finest email marketing eCommerce programme for online stores? If so, you’ve come to the correct spot. I’ve included some of the top email marketing eCommerce tools in this post that you may use for your internet business in 2023. One estimate says that email marketing eCommerce will grow at a dizzying rate of 13.3% per year over the next few years. Online firms would be foolish to ignore email marketing eCommerce’s enormous potential. Email marketing eCommerce has become one of the most effective marketing tools in recent years for companies of all kinds. When you have thousands of clients, it can take a lot of time to send marketing emails, answer customer questions, and respond to emails all by hand.
15 Best Email Marketing Ecommerce Platforms in 2023
The ability to engage an audience through email marketing eCommerce is tremendously strong. Its brilliance is attested to by the majority of small company owners. But in order to be successful, email marketing eCommerce needs tools, just like anything else in life. Here are 15 great email marketing eCommerce tools for online stores, and most of them are free. The email marketing eCommerce solutions simplify marketing campaign management through automation. It might be difficult to choose the ideal one for your internet business among so many of them. However, there is no need to fear since I have put together a comprehensive list of the top email marketing eCommerce tools that may be of use to you.
What is the efficacy rate of email marketing eCommerce?
Why is it important for e-commerce business owners to launch email campaigns? Some information is provided by the Direct Marketing Association (DMA) UK. According to the report, email offers an average ROI of £38 for every £1 invested. Now that’s significant and strongly suggests that, if you haven’t already, you give email marketing eCommerce top priority.
Selecting the most effective email marketing eCommerce system
There are nine things you should think about when choosing the best email marketing eCommerce software for your business. We’ll examine the following points using each of the tools we’ve just given you:
- Email marketing features: We may presume that each tool in this article provides you with the typical features you anticipate from such platforms (pre-designed email templates, multiple contact lists, and a visual builder of email campaigns). However, others go a step further with A/B tests, automated timing optimization (to increase opening rates), and little niceties like the ability to include emojis in subject lines.
- Price and worth: When you just have a small number of contacts, certain email marketing eCommerce platforms could appear to be reasonable, but as your list expands, their cost increases fast. To help you forecast price rises and avoid products that will reduce your revenues, let’s highlight the costs of these suppliers.
- Usefulness: Using several email marketing eCommerce tools, it took me close to three hours to modify an email marketing eCommerce template such that it seemed decent on a mobile device. Even though all email marketing eCommerce products say they can make graphic emails and have easy-to-use interfaces, some are better than others. We’ll evaluate a few of the greatest and compare them side by side using screenshots.
- Features of CRM and marketing automation: Unless you run a big business, it probably makes sense to use the same CRM and email marketing eCommerce technology. By tying them together, you can save time and easily send automated emails to the appropriate recipients at the appropriate times. As a result, we’re also planning to purchase marketing and CRM automation features from the platforms we’ve shown you.
- Analytics: It is best to make changes to your course of action as soon as you are aware of what works (and what doesn’t). Sadly, reporting is where many widely used email marketing eCommerce platforms fall short.
- Support: The paradox of customer service is that you require less assistance the better the tool is. But we’ll also look at how long they wait before calling for help.
- Security and regulatory compliance: If you have Europeans on your email list, you better hope your platform complies with the GDPR. If you collect very sensitive information, you might need to follow stricter security rules. In this piece, we’ll contrast the security options and compliance requirements (such as HIPAA, GDPR, and ISO).
- Deliverability: If 15% of your emails wind up in the junk folder, what use is an email marketing eCommerce tool? None of the services in this article are terrible, thank goodness, but some are better than others. They were all put through a deliverability test and compared.
- Integrations: It’s crucial that you can automatically link your email marketing eCommerce platform to the other tools you use if you want to avoid hours of repetitive chores that don’t add value (from your accounting software to your CRM). In this area, you can compare the best email marketing solutions based on how many and how well they integrate with other services.
Enough said. Email marketing eCommerce is a key part of the marketing mix that e-commerce businesses can’t do without. What equipment do you need to run effective email marketing eCommerce, then?
1. Sendpulse
An all-in-one platform for SMS marketing, free online push alerts, and email marketing eCommerce is called Sendpulse. Through the platform, you may interact with subscribers using all three types of marketing messaging. For online merchants with fewer than 2500 members, it is free to use (and sends a total of 15,000 emails every month). SendPulse comes highly recommended since it offers hundreds of free email themes and an editor that makes building HTML campaigns simple. The free account is a terrific place to start for new online retailers, but there are premium options available if you desire to upgrade.
2. Mailerlite
Marketers with 1,000 subscribers or fewer may use Mailerlite’s forever-free service, but as your list expands, you can upgrade. You may send as many emails as you like each month with the free plan. Want to make beautiful newsletters but aren’t skilled in HTML design? This email service provider (ESP) has your back with a user-friendly drag-and-drop editor.
3. Mailrelay
Using this email marketing eCommerce platform will provide you with peace of mind because there are no fees associated with having up to 15,000 subscribers. Additionally, Mailrelay enables you to send 75,000 emails at no charge ever. To be eligible, you must follow them on Facebook, Twitter, and Google. A basic Mailrelay account is required (which allows you to send 15.000 emails and grow up to 3.000 subscribers for free).
When you reach the barrier of 3,000 subscribers, you can upgrade to the more expensive “free forever” plan. In the world of email marketing eCommerce, Mailrelay now offers the most generous free account. Without knowing a single line of code, you can also produce stunning newsletters using their email templates! Additionally, this service offers data on how users behave online. Basically, this lets you watch how they act and make changes to your email campaigns to get more conversions.
4. Campayn
For 500 customers, the Campayn service is free to use. You are permitted to send 20,000 emails every month, and creating email newsletters is as simple as pie. You can start from scratch or use their free newsletter templates, which make it easy to send newsletters that look like they came from a professional company. Get thorough information on how subscribers are responding to your content and quickly integrate your contact lists. This knowledge by itself is invaluable since it helps you develop effective campaigns based on the insights you learn. For businesses that choose to upgrade, this email marketing eCommerce platform offers both pay-as-you-go and monthly rates.
5. Freshmail
With a free account from Freshmail, you may send 2,000 emails to 500 subscribers. You can also follow up on subscribers to your email list automatically, watch their behaviour in real time, and design beautiful email newsletters without knowing how to code. By making your content fit their needs, you may win them over as loyal customers and fans of your business. For online shops that choose to upgrade, Freshmail now provides monthly and pay-as-you-go subscriptions.
6. Mad Mimi
With Mad Mimi, creating, sending, and tracking email campaigns is as simple as it gets. Start with the 100-contact 100% free plan, which enables you to send an unlimited number of emails. The monthly upgrades you can choose from are the Pro, Silver, and Gold plans. In comparison to the Silver package, which costs $199 and lets you save up to 50,000 contacts, the Pro plan is only $42 and lets you keep up to 10,000 contacts. On the other hand, the Gold package, which is better suited to bigger enterprises, costs $1,049 and lets you store up to 350,000 members.
7. ActiveCampaign
This integrated marketing system helps with email marketing eCommerce, marketing automation, and CRM, which stands for customer relationship management. There is no free plan offered, but ActiveCampaign’s premium options begin at just $9 per month. You are now eligible to send an unlimited number of emails to 500 subscribers. You’re supposed to pay more as the number of subscribers you have. It is strongly advised if you want your marketing and sales efforts to take place on the same platform, it is strongly advised. A 14-day trial is available for first-time users.
8. Benchmark Email
One of the best solutions for marketers who aren’t tech-savvy is Benchmark. Benchmark is very easy to use, but it might not be the best email marketing eCommerce tool out there. Additionally, they won the 2015 PC Magazine Best Customer Service Award, placing first. The type of tool I would suggest to my friend, who doesn’t know anything about computers, is Benchmark. It’s easy to use, has great customer service, and meets all of the most important needs well. Its drag-and-drop email builder is pretty conventional yet quite easy to use. A campaign’s creation resembles gaming. Benchmark might be a good choice if you want something simple that lets you send a lot of emails.
9. Moosend
The Moosend free account, which permits you to send 2,000 emails for free, may be used to get started. This trial gives you access to all the features, such as fast email delivery, a drag-and-drop newsletter builder, detailed reports on what subscribers do, etc. The latter lets you send the right messages to the right subscribers at the right time, which helps your marketing efforts. You have the option of upgrading to a pay-as-you-go plan or a monthly subscription dependent on subscriptions.
10. Reachmail
You are able to send up to 15,000 emails to 5,000 subscribers with Reachmail’s free account. The Bronze, Silver, and Gold plans are upgrade possibilities. You may send up to 30,000 emails to 7,500 contacts each month with the $10/month bronze plan. For $40 per month, you may send up to 70,000 emails to 10,000 subscribers with the silver plan. The gold plan, on the other hand, costs $70 per month and enables you to send up to 120,000 emails while storing 25,000 subscribers. Paid customers have access to premium email services such as prime sending, detailed statistics, and email previews. Paid accounts don’t display the Reachmail branding on their messages.
11. MailChimp
There are presently 3 programmes available for your e-commerce firm on this well-known email marketing eCommerce platform. There is a Pro Marketer plan, a Growing Business plan, and a New Business plan. The fundamental plan, New Business, is always free. You may use it to send up to 12,000 emails to 2,000 subscribers each month. When you subscribe to the Growing Business plan, which starts at $10 per month, you can access premium e-commerce marketing capabilities. Enterprise-level capabilities are available with the Pro Marketer plan, which costs $199 per month.
12. Getresponse
The top email marketing programme is headquartered in the EU. GetResponse has been falling behind other suppliers for a while. ActiveCampaign, Drip, and other email services are doing a better job than this company, and GetResponse has not been able to keep up. GetResponse has finally added automation for email marketing eCommerce, but it has a long way to go before it can compete with other platforms. GetResponse is still a viable choice, though: More than 350,000 users utilise it, so it needs to be done well. If you want to test if GetResponse is right for your company, you can do so for free for 30 days.
13. Mailjet
Marketers may presently send 6,000 emails per month using Mailjet’s free plan. Additionally, you may test our premium services for 30 days as a free member. You have the option of upgrading to a Crystal or Bronze account.
Both of them are monthly programmes. All of the options let you keep an unlimited number of contacts, send emails quickly, give you real-time reporting and analytics, and give you tools to make things your own.
14. MyBizMailer
As your business grows, you can move up from the free plan that comes with MyBizMailer to one of the three paid plans. Plans might be sent-based, list-based, or pay-as-you-go. All options provide you with free access to premium reporting, contact management, and branding for your emails.
15. Hubspot
It is the top choice for high-value B2B marketers who want sophisticated analytics and monitoring tools. The first email marketing eCommerce automation software to take on this new issue was HubSpot, which went public in 2006. A little over 50,000 businesses, most of them tiny, use its software. What is good and bad about HubSpot? Pioneers in inbound marketing work at HubSpot. Also, they made their own landing page platform, content management system (CMS), email marketing eCommerce automation features, and CRM that does everything.
Hubsot is highly intricate and touches on several issues (sometimes staying a little half-hearted on certain things).
However, the benefit of having everything in one location is that your reports are top-notch. Would you like to look at the conversion rate of the email campaign for leads you got at the conference you put on last year? No issue.
Rising costs are one of Hubspot’s key disadvantages. Hubspot may seem like a great deal at first, but prices are starting to go up quickly. HubSpot is available to use for a very affordable monthly fee of around 50 euros. But if you start adding features and increasing your contact list, you can jokingly say that it costs 2,000 euros a month (which also has to be paid annually). This investment is intolerable for many small enterprises.
Final Words
Become in control of your email marketing eCommerce by registering with one of these services. The majority of them provide marketing automation services to support business expansion. In order to maximize the effectiveness of your email advertising, you need to select a platform that meets your specific company’s demands.
